We built a real museum, chronicling the detailed history of Cannabis. It wasn’t just a pop up for IG posts. It also had a space where visitors could write to their local legislators to plea for clemency for those who had been wrongly incarcerated. Plus, we created very cool Museum of Weed merch.

ROLE: Head of Production

Producers: Talia Nutting, Integrated Producer & Becky Dillon, VP Vice Experiential

The Case Study

The longer tour